About
Operator first. Product second. Systems always.
I build revenue systems for marketplace and commerce brands — and productize what works into NEXUS.
Principles
Proof before personality
Metrics and systems before biography.
Revenue over vanity
Rankings and impressions are inputs; incremental revenue is the output.
AI as amplifier
Humans approve. Agents research, prioritize, and draft.
Transfer of capability
Engagements leave frameworks teams can run without me.
Results in market
+156%
Marketplace revenue
2.4×
Listing conversion lift
3.8×
Paid media ROAS
89%
QC visibility in 90 days
Journey
From practitioner to founder.
Channel execution → systems → product.
Early Career
Digital marketing foundations
SEO, paid search, analytics — connecting tactics to business KPIs.
Growth Phase
E-commerce & enterprise marketing
Multi-channel campaigns, SFMC, automation for scale brands.
Specialization
Technical SEO & marketing systems
From campaign execution to repeatable frameworks and dashboards.
AI Integration
AI marketing systems
Workflows for research, content, reporting — with guardrails.
Today
Operator & NEXUS founder
Strategy that becomes infrastructure. Product that directs the next move.
Two paths
Install systems through a strategy brief — or explore the product suite building from the same DNA.