ChatGPT vs Claude
Both are general AI assistants. Choose by workflow, review culture, and admin needs—not hype.
| Dimension | ChatGPT | Claude |
|---|---|---|
| Common marketing use | Drafting, ideation, tooling ecosystem | Long docs, careful writing, synthesis |
| Risk | Hallucinations without review | Same—review gates required |
Verdict
Standardize on review gates. Many agencies multi-home models.
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