Selected systems
Paid
3.8×
Paid efficiency & attribution system
B2B SaaS
3.8×
ROAS
−52%
CPA
+145%
Qualified leads
Context
Rising CPAs, unclear attribution.
Constraints
Mixed tracking, overlapping campaigns.
System built
Restructure, audience segmentation, landing QA, tracking overhaul.
Timeline
- 01Instrumentation
- 02Restructure
- 03Test cadence
- 04Scale
Framework
Revenue Leakage Map
Account structure and conversion truth before creative scale.
Transfer
Team kept test board and weekly leakage review.