Selected systems
Automation
+41%
Lifecycle automation infrastructure
E-commerce
34%
Email revenue share
+89%
Open rate lift
+41%
Customer LTV
Context
Disconnected email, no lifecycle beyond welcome.
Constraints
SFMC complexity, low engagement.
System built
12-journey program, dynamic personalization, revenue attribution.
Timeline
- 01Map
- 02Build
- 03Launch
- 04Optimize
Framework
Transfer Protocol
Journeys as systems with ownership — not one-off emails.
Transfer
Ops kept journey map and weekly health checklist.